Even with the Liberals not running a candidate in Central Nova, there are many who question whether Green Party leader Elizabeth May can defeat Conservative incumbent Peter MacKay. People typically look at previous results and see the Greens so far back that they discount the possibility that May could actually win. People would be wise to re-think that position. I, for one, think it’s certainly possible for the Greens to win.
Why? First, MacKay performed surprisingly poorly in 2006, winning by only 3,273 votes over NDP candidate Alexis MacDonald in a riding that should be a Conservative lock. Put another way, 60% of Central Novans voted for someone other than Peter MacKay.
Secondly, another thing to understand is that a party’s performance in a given riding depends on whether it is targeting that riding or not. And the more money spent, the more their message gets out. There is a reasonably strong correlation — though not linear to be sure — between how much is spent and how many votes a party receives. Look at what happened in 2006 in Central Nova:
| Party | Candidate | Spent | % of Max. | Votes | $ per vote |
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Peter MacKay | $56,051.90 | 74% | 17,134 (40.7%) | $3.27 |
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Alexis MacDonald | $30,275.27 | 40% | 13,861 (32.9%) | $2.18 |
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Dan Walsh | $42,271.56 | 56% | 10,349 (24.6%) | $4.08 |
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David Orton | $901.04 | 1% | 671 (1.6%) | $1.34 |
As you can see the Greens ran a candidate here but it was not a serious campaign, spending virtually nothing, while MacKay spent 3/4 of the maximum allowed (which was $75,650.95). I have no personal knowledge about what they will spend this time, but you can bet that this will be one of the few ridings that the Greens will target, so you might expect the Greens to spend close to the maximum here this time around. This will surely force Mackay to spend the maximum this time, but I think most people know the CPC message here and are of course very familiar with MacKay himself, so more CPC spending here will not likely raise their vote total to a great degree.
Now let’s compare to what happened in the London North Centre by-election, which is a case where the Greens actually spent money. Let’s recap what happened in the January 2006 election:
| Party | Candidate | Spent | % of Max. | Votes | $ per vote |
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Joe Fontana | $63,536.06 | 77% | 24,109 (40.1%) | $2.64 |
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John Mazzilli | $78,405.61 | 95% | 17,968 (29.9%) | $4.36 |
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Stephen Maynard | $20,817.62 | 25% | 14,271 (23.7%) | $1.46 |
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Stuart Smith | $2,442.17 | 3% | 3,300 (5.5%) | $0.74 |
Fontana received about the same as MacKay did — around 40%. And again the Greens spent only a token amount. Now let’s see what happened in the November 2006 by-election:
| Party | Candidate | Spent | % of Max. | Votes | $ per vote |
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Glen Pearson | $77,463.47 | 88% | 13,285 (34.86%) | $5.83 |
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Elizabeth May | $83,392.42 | 95% | 9,845 (25.8%) | $8.47 |
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Dianne Haskett | $78,621.61 | 89% | 9,327 (24.5%) | $8.39 |
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Megan Walker | * | * | 5,365 (14.1%) | * |
* It’s odd that the NDP has not reported its by-election finances (or at least it doesn’t appear in the Elections Canada reports). Note also that turnout at by-elections is much lower than during general elections (in LNC it was 42.2% in the 2006 by-election and 66.1% during the 2006 general election), which artificially inflates the $ per vote numbers. This also might deflate Liberal numbers, and of course, Pearson wasn’t an incumbent either.
With the Greens suddenly spending money and running their leader, they increased their vote total by almost 5 times. Some of that rapid rise might be attributed to it being a by-election, when the government is not on the line. But it does give us some sense of what might happen if the Greens spend the maximum in Central Nova. It appears that May is dedicated to spending at least half her time campaigning in the riding, an unusually high portion given her status as party leader. It will be interesting to see if MacKay has to follow suit (thus taking away one of the CPC’s best public figures for the campaign).
That Central Nova is a bastion of old Progressive Conservatism suggests that the Green Party’s platform of socially-progressivism and fiscal-responsibility has the potential to siphon some of MacKay’s votes, though I doubt we’ll see widespread movement away from MacKay (I would peg his minimum at about 35%). There have also been rumblings that some in Central Nova are concerned that Peter is too Central Canada focused these days, but how much that sentiment will impact voter choice is unclear.
So the Liberals are not running a candidate here. A warm relationship between Dion and May suggests that a good number of Liberals in Central Nova will probably be comfortable voting for May. Let’s say 3/4 do — that’s about 18% for May from Liberals, and let’s say another 4% for MacKay and another 2% for the NDP. If the Greens spend the maximum here vs virtually nothing (a 75-fold increase!) — we might expect their vote share to naturally increase from 2% to the 14% range (FYI, a 32-fold spending increase in London North Centre resulted in a 5-fold vote increase, so a 75-fold spending increase may result in a 7-fold vote increase). The Green vote is typically drawn from all three parties in roughly a 2 NDP:1 Liberal:1 CPC relationship. So that brings May to about 32%, MacKay at 40% and the NDP at about 28%. The NDP is currently running about 3% lower in the polls as compared to the 2006 election, while the Greens are running 3% higher. Factoring that in, we get Mackay 40%, May 35%, NDP 25%. But the NDP is not re-running Alexis MacDonald, who performed well last time. This suggests that we might expect a drop in the NDP vote. And since there is no Liberal candidate, we can expect most of that drop to benefit the Greens. So if the NDP drops another 5% because of a weaker candidate, then we have Mackay 40%, May 40%, NDP 20%.
What this suggests is that Central Nova will be a hard-fought close race.
Update: just to be clear. I am not saying May will win. I’m just saying that based on a rough analysis, it should be a close race and people who think otherwise might want to take a closer look.
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